Mickey Martin Consulting can help your business or organization find success in the ever-changing marketplace. With years of experience dedicated to the development and implementation of a wide array of business models, we can help craft solutions that will ensure your business has a competitive advantage. We specialize in developing start-up projects, as well as helping established organizations take those important next steps to realize their desired achievements.

Our group is led by Mickey Martin, a seasoned business professional with vast experience in bringing new products to market, service development, and community building. Mickey has authored several articles and op-eds in prominent Bay Area publications, and has a wide network of business professionals, government contacts, and prominent organizations that help to make MMC a leader in business consulting solutions.

Please contact us at your convenience to discuss ways we can make your business simpler for you, and in turn, more successful. We look forward to it.

Consulting Services 

  • Business Planning
  • Start Up Implementation
  • Systems Development
  • Governmental Relations
  • Corporate Filings
  • Marketing Strategies
  • Brand and Product Development
  • Systems Development
  • Regulations and Documentation Compliance
  • Community Development Projects
  • Non-Profit Administration
  • Social Media and Web-Based Outreach
  • Crisis Management



Recent Posts

Staying Hungry. Finding Your Own Motivation.

Businesses can eat a person alive; and they can also lull them to sleep. No matter what market or industry you are in, finding ways to stay motivated when times are good, or when times are bad, is a challenge every business owner faces.

The key is to find methods and strategies that enable you to maintain a high level of interest, without overwhelming yourself to the point of exhaustion either.

Every business will face challenges. Many people do not handle adversity well and lack motivation when things are not going their way. I would challenge them to turn the difficulties into their motivation by looking at them through a different lens.

Yes, it is terrible that this problem has come up, or that things are not going as planned. But what you really have is an opportunity to overcome and achieve. By recognizing that things are not well, you can take the necessary steps to correct course and rise to the challenge.

There is no worse time to let your motivation levels slip than when things are rough. Allowing a situation to get the better of us, and to defeat us, never actually solves the problem. Problems and issues wait for you to get back to work. They will be there. You can be sure of that.

A problem left unsolved can grow and fester into an epidemic; so the right thing to do is to manage and mitigate. You will never be able to solve every problem, but hiding from them will only make them more difficult to deal with in the future.

If you are able to take a negative and turn it into a positive, it will do wonders for your energy and morale. Part of growing up is understanding that the world is full of problems; but that we are not powerless over them. We can change things if we are willing to do the work.

Not letting the perfect be the enemy of the good is sometimes necessary to archive objectives, so do not be stressed if everything is not perfect the first time. Stay motivated and work to get things to be perfect the next time.

Even more difficult is finding ways to stay hungry when things are good.

When a business is coasting and things are doing well, it is easy for a business owner to take their eye off of the ball, or not be as diligent about quality and service. We have all seen businesses that are too successful for their own good, and who have let their good fortune get the better of their business sense. Organizations are constantly having to rebrand and rebuild after they have failed to keep a watchful eye over the marketplace and let their competition sneak up from behind.

Staying motivated when things are flowing requires a special desire and near obsession. It is one thing to step back and let things run. There is nothing wrong with that. But when that success is taken for granted, and an organization ceases to evolve and innovate, there will come a day when they become obsolete. There are very few companies that can do the exact same thing for 10-20-30 years and remain successful.

So planning for the future is a great way to stay focused in times of prosperity. Imagining and inventing ways to improve upon your business model, and/or to reach a wider audience, can keep things fresh and exciting, no matter how smooth things are running.

Continue to examine the current marketplace for areas where you can get better, while maintaining the core principles of what is making you successful. Look to future markets and try to spot trends as our world changes before our eyes.

Success is not guaranteed. It is earned. It is the product of hard work, brilliant strategy, and an understanding of the world we all live in.

Businesses thrive from a motivated and hungry staff, which is generally the product of hungry and motivated management and/or ownership. Take stock of where you are as a company, and decide what methods of motivation you need to employ to keep the company focused and moving in the right direction.

It is up to you to find that desire and passion for what you do, and to pass that on to your product or service. Stay motivated and stay hungry, no matter what comes your way.

  1. Knowing Your Neighborhood Leave a reply
  2. Good People Do Good Business Leave a reply